Frank Sorbier enters Haute Perfumery

French couturier and Maître d'Art Frank Sorbier is expanding into haute perfumery with the launch of Sorbier Parfums, a new venture developed within Dianthus SAS, the company he chairs, in partnership with Robertet. The move aims to translate the world of haute couture into fragrance through creations developed in Grasse using highly concentrated natural raw materials, with fragrance concentrations ranging from 25% to 30%.

The debut line comprises three fragrances – Chapitre I, Chapitre II and Chapitre III – created by Frank Sorbier in collaboration with Olivier Perrault, Senior Perfumer at Robertet. Presented as the opening chapters of a collection set to expand over time, the fragrances seek to express "the memory of fabrics" and the couture house's narrative universe through scent.

Pre-orders will open on 10 July 2026 via the brand's online platform, ahead of the official launch at the end of July. Positioned in the ultra-luxury segment, the collection will retail from €290 and will initially be available through the brand's e-commerce website before rolling out to a curated selection of luxury hotels and independent perfumeries in France and internationally.