Fragrance diffusers are gaining momentum

According to Allied Market Research, the global fragrance diffuser market is projected to reach $55.1 bn (€47 bn) by 2034, growing at a CAGR of 6.7%, driven by wellness, sensory experiences, and home automation.

Programmable connected models (apps, voice assistants) are appealing to consumers. Asia-Pacific dominates (1/3 of sales in 2024), e-commerce is the main channel, and electric formats account for more than 50% of the market.