Eternal Beauty Holdings unveils the 2025 China Perfume & Fragrance white paper

The Chinese perfumery and cosmetics group launched its 2025 white paper, "China Perfume & Fragrance", at the 41^st edition of the TFWA World Exhibition & Conference. Through the theme "Unlocking the Scent of China's Future", the document traces the company's history, addresses the country's perfume sector, and highlights the main growth drivers: male consumers and Generation Z in secondary cities, felt emotions, the in-store scent experience (the primary purchase criterion), and the growing demand for sophistication. The region is touted as offering huge growth potential for international brands. The firm positions itself as a strategic gateway, offering its clients an in-depth understanding of the local culture, as well as solutions to strengthen engagement and reduce the risks associated with entering this market.