DSM-Firmenich bets on immersive experiences

DSM-Firmenich is stepping up its programme of immersive activations that bring together creativity, science and technology. From Flowers Are Watching Us in Paris – which offers a contemporary reinterpretation of the flower as a living organism – to Sensorium^™ Seoul, the company is showcasing its latest innovations, including Firgood^®, NaturePrint^® and Heliobliss^®.

Through cultural and immersive experiences, the Group explores the role of fragrance, particularly within K-beauty, while highlighting its technological expertise, inspiring olfactory creation and supporting evolving market trends, especially across Asia.