Carvansons settles in South Africa

Zaheer Ernest Managing director of Carvansons South Africa and Ethan Whowell, Coordinator for Africa at Carvansons.

The British fragrance house is accelerating its expansion across the African continent with the official launch of Carvansons South Africa. Based in Johannesburg, this new entity aims to meet the growing local demand for bespoke olfactory solutions and strategic fragrance expertise. Led by Zaheer Ernest, the entity will support South African manufacturers – from personal care and beauty to household and automotive products – in their choice of fragrances, trend analysis and regulatory support. "South Africa is a vital market within our African strategy," emphasises Ethan Whowell, Africa Coordinator at Carvansons. "This structure shows our commitment to acting globally but thinking locally."