Blone Haute Parfumerie Opens in Paris

Swiss haute parfumerie house Blone Haute Parfumerie, founded in Geneva by Berite Labelle, has opened at the Legacy Store Paris in the city's 8th arrondissement. The brand is unveiling five unisex eaux de parfum, each identified by a three-digit number. The collection explores a range of olfactory signatures: 396 is a spicy woody fragrance, 528 a fruity floral, 639 a sun-drenched composition, 741 a marine woody scent, and 852 a woody oriental. Already established in Geneva and Lausanne, Blone Haute Parfumerie is continuing its expansion into the French market with a gender-neutral approach to perfumery inspired by emotions, travel and cinema.