Beautyworld Dubai celebrates 30 years

The trade show will take place from 6 to 8 October 2026 at Dubai World Trade Centre, featuring cosmetics, skincare, haircare, nails, personal care, beauty tech and luxury packaging. For this edition, the event organised by Messe Frankfurt Middle East has been renamed Beautyworld Dubai, replacing Beautyworld Middle East.

The fragrance segment will occupy an expanded area, with more than 220 exhibitors across 19,000 sqm, including a new hall dedicated to finished fragrance brands. Givaudan, DSM-Firmenich, Symrise, Takasago, CPL Aromas and Mane are among the fragrance houses due to exhibit. The Next in Fragrance programme will cover topics including ingredients, artificial intelligence, travel retail and the fragrance business, with Aurélien Guichard, co-founder and creative director of Matiere Premiere and senior perfumer at Takasago, among the speakers.

Natural Notes will also return for its second edition in partnership with Resperfuma, the fragrance trade communications agency founded by Virginie Gervason. The initiative will bring raw-material producers onto the show floor, including Bulgarian rose producer Alta Oils, Italian citrus specialist Capua, India’s Jasmine for vetiver and floral extracts, Indonesian patchouli producer Van Aroma, and Singapore-based FP Aromatics for sandalwood. The programme will focus in particular on traceability and the cost of responsible sourcing at origin.