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Driven by the rise of corrective skincare treatments, the U.S. medspa market is facing a growing shortage of qualified professionals.

Committed to passing on Grasse's expertise, the French company, a subsidiary of the Croda Group, had the honour of sponsoring the 2025 promotion of the Grasse Institute of Perfumery (GIP), a training programme run by ASFO.

As it approaches its 50th anniversary, the organisation specialising in training, consulting and knowledge transfer in olfaction and perfumery is turning a new page with the arrival of Marc Jourdan-Gassin as a new partner, effective January 2026.