Wipro strengthens its personal care portfolio in Southeast Asia

Part of Wipro Enterprises, the Indian group Wipro Consumer Care International, which specialises in personal care and fast-moving consumer goods, is expanding its presence in the Philippines through the acquisition of S Brands Consumer Care. The local company owns several well-established brands, including KERATINplus, described as the country's leading hair care brand, as well as AlcoPlus (hygiene), DeoPlus (deodorants), Empress (hair care) and Fiona Cologne (fragrances).

The transaction marks Wipro Consumer Care International's sixteenth acquisition and its second in the Philippines, following the purchase of Splash Corporation in 2019. Operating in 18 countries and marketing more than 37 brands across 60 markets, the group intends to strengthen its regional portfolio while accelerating the international expansion of S Brands' leading labels.