Technature bets on data-driven cosmetics

At VivaTech 2026, the French cosmetic contract manufacturer (CDMO) unveiled several innovations reflecting its vision of a more scientific, more personalized, and increasingly data-driven cosmetics industry. Alongside French BeautyTech company Wired Beauty, Technature is showcasing a biological analysis technology designed to accelerate product development, while also presenting two innovation platforms dedicated to personalization and active ingredient targeting.

By

Véronique Louis

Biomarkers to drive product development

The result of nearly ten years of research, the solution developed by Wired Beauty combines proprietary sensors, electrochemistry, artificial intelligence, and biological analysis to measure various skin parameters in real time. The data generated within minutes can be leveraged at every stage of development, from ingredient selection to formula performance validation.

This approach aims to bring ex vivo, in vitro, and in vivo evaluations together within a single process, with the objectives of reducing development timelines, optimizing evaluation protocols, and identifying the most effective active ingredients more quickly.

According to Pierre Morvan, President of Technature, “the future of cosmetics will depend as much on mastering data as on mastering formulations.” In his view, access to measurable results from the earliest stages of development will help accelerate R&D decision-making, reduce time-to-market, and strengthen efficacy claims.

D.I.V.A.S. Pearls: personalized encapsulation

The manufacturer is also presenting D.I.V.A.S. Pearls, a customized encapsulation technology that integrates active ingredients, textures, colors, and sensory signatures into visible pearls. These spheres can take on different architectures – aqueous, oily, or emulsified – and can carry active ingredients within the pearl itself, in the surrounding serum, or in both phases simultaneously. The objective is to combine personalization, visual impact, and active ingredient protection until the moment of application.

M.A.P. System: zoning applied to sheet masks

Another innovation unveiled at VivaTech, the M.A.P. System (Multi-zone Active Positioning) is based on a targeted active ingredient deposition process on a textile substrate. Applied to impregnated sheet masks, it enables different ingredients to be distributed across specific areas of the face, allowing for a more precise response to the varying needs of the skin.

Moisturizing, soothing, purifying, or anti-aging actives can thus be strategically positioned on different areas of the same mask through a functional mapping of active ingredients, making it possible to deliver multiple skincare benefits within a single product.

Through these developments, Technature is reaffirming its ambition to place data science, biomarkers, and connected technologies at the heart of cosmetic development, at a time when efficacy demonstration, personalization, and speed to market are becoming major strategic priorities for brands.