Scentbird crowns the most popular online fragrances… and launches an exclusive fragrance club

Last April in New York, the US fragrance discovery platform, which has over a million subscribers and operates via a monthly subscription model, brought together creators, influencers and enthusiasts for the second edition of its Digital Fragrance Awards. What makes this event unique is that the winners are largely chosen by the public. Over 16,400 votes were cast, marking a 234% increase on the previous year, and the event generated over 4 million social media views. Winners included Born in Roma Donna Extradose by Valentino (women’s mainstream) and Bleu de Chanel L’Exclusif (men’s mainstream). The ceremony, which was broadcast online, highlights the growing influence on the fragrance industry of digital communities and content creators.

Scentbird has unveiled "Scentbird Society", an exclusive programme for its members, designed to reinvent the olfactory discovery experience. Each month, subscribers receive a selection of five surprise perfume miniatures, chosen by experts, and blending major brands and niche houses. Priced from $17.90, the model focuses on curation, the element of surprise and early access to trends, appealing to those seeking personalised experiences.