Pulp in action steps out of the shadows

Launched under the impetus of the 2021 Plastic Act, this initiative brings together fifty players from the sector and relies on coopetition to create a viable alternative to plastic. Supported by (RE)SET, a consulting firm dedicated to environmental and economic transition, and backed by Febea, Citeo (the Extended Producer Responsibility eco-organism) and its subsidiary Adelphe, the consortium aims to design sustainable paper-based packaging. It brings together 13 sponsors – including 11 brands – as well as suppliers, laboratories, and start-ups. After three years of research, Pulp in Action has announced the completion of the first industrial prototypes: cellulose sachets made from more than 70% paper, refill cups, samples containing 85% paper, and tubes incorporating functionalised, moisture-resistant paper. By leveraging collective intelligence, this programme aims to create a new generation of robust

and functional packaging, with a focus on attractiveness. It stands as one of the most ambitious and impactful projects in the sector for driving the ecological transition.