Prequel strengthens its leadership team

To support its next phase of growth, US dermocosmetics brand Prequel Skin has appointed Nathalie Kristo as Chief Executive Officer and Toral Patel as Chief Marketing Officer. The two executives bring extensive experience gained at companies including L'Oréal, Huda Beauty, The Estée Lauder Companies and Kopari Beauty. Founded in 2021 by board-certified dermatologist Dr Samantha Ellis, the company is taking a further step in its organisational development to accelerate growth while maintaining its positioning around dermatologist-developed, science-driven skincare.