PlaDeo: The first electronic deodorant

The South Korean start-up CodeSteri, originating from Hanyang University’s College of Medicine in Seoul, is launching a bio-plasma electronic deodorant. Compact and non-toxic, PlaDeo neutralises odour-causing bacteria using free radicals, without relying on chemicals, aluminium salts, or pore-blocking agents. Clinically validated, it significantly reduces odours for 94% of users and offers a solution for treating bromhidrosis.