Packaging: Serving compliance

The introduction of the Digital Passport and the GS1 Sunrise 2027 transition (two-dimensional identifiers) are reshaping supply chains and the retail sector. Packaging is thus becoming an infrastructure tool for compliance. However, this shift requires constant alignment between design, supplier documentation and reporting. To overcome these operational hurdles, which are particularly burdensome for Italian exporting SMEs, Botta EcoPackaging has launched iQRcode™. This dynamic QR code system links each package to a digital record that centralises logistical, regulatory and environmental information. Updated in real time without altering the physical packaging, it reduces the risk of non-compliance and eliminates the need for urgent reprints.