Masqly extends skinification to body care

The young French brand has launched a range of treatment masks for the hands, arms, legs and feet, inspired by the intensive skincare protocols traditionally developed for the face. Created following three years of research in collaboration with dermatologists and beauty experts, the formulations combine several well-established dermocosmetic ingredients, including niacinamide, hyaluronic acid, sea fennel and tremella mushroom extract.

Designed as intensive treatments to be left on for 15 to 25 minutes, the masks reflect the premiumisation of the body care category. Once largely limited to moisturising and nourishing products, body care is increasingly adopting the active ingredients, formulations and application protocols of facial skincare, further extending the skinification trend across the entire body.