MakeUp in Paris highlights the rise of hybrid beauty

On June 17 and 18, MakeUp in Paris will take over the Carrousel du Louvre, bringing together more than 150 exhibitors from 30 countries and attracting around 4,500 visitors focused on the convergence of skincare and makeup. A key strategic hub for cosmetics industry decision-makers, this year’s edition will spotlight the applications of artificial intelligence in formulation, the evolution of skincare rituals, the expansion of dermocosmetics and the latest advances in packaging.

The 2026 program is structured around three core themes – Beauty & Identity, Formulation & Innovation, and Experience & Wellbeing – gathering more than 30 experts and nearly 100 innovations competing for the IT Awards. Conference sessions will notably explore dermocosmetic actives, biomimicry, smart devices and eco-design approaches.

New for 2026, the Beauty Talks will offer exclusive exchanges between industry experts and visitors, exploring the key trends shaping the future of beauty—from makeup innovation and personalization to longevity and the evolving dynamics of luxury.

Among the emerging trends identified at the event are the rise of night beauty, the growing popularity of multifunctional blush products and the widespread integration of SPF50 protection into everyday routines. The show will also bring together major industry players including Chanel, L’Oréal, Clarins, Sisley and Charlotte Tilbury, alongside a new wave of fast-growing independent brands.