L’Oréal steps up in Beauty Tech

At CES 2026, the beauty giant strengthens its leadership in Beauty Tech with two innovations honored at the CES Innovation Awards: Light Straight + Multi-styler and LED Face Mask. Both devices feature a breakthrough near-infrared light technology, enhancing benefits for hair and skin. The first reimagines straightening by limiting the temperature to 160°C thanks to glass plates, delivering faster, smoother results while preserving the hair fiber. The second, a flexible transparent silicone LED mask, combines red light (630 nm) and near-infrared light (830 nm) to target signs of aging through 10-minute sessions. Launches are expected in 2027.