Daise targets Gen Z with its ʺmood-matchingʺ concept

The young beauty brand, launched in late 2024 by Jaimee Lupton, co-founder of Monday Haircare, has entered the French market with a range of body care and fragranced products aimed at Generation Z and Generation Alpha. Its concept is built around ʺmood-matchingʺ, encouraging consumers to layer, mix and personalise fragrances and body care products according to their mood and preferences. The range includes fragrance mists for the body and hair, shower gels, body scrubs, lip balms and body sprays, available in a selection of fragrance profiles designed to be combined. Now distributed through Carrefour and Auchan, the brand reflects the emergence of a new generation of beauty offerings in which personalisation, playfulness and affordability have become key drivers for engaging younger consumers.