Chanel: Aluminum wins big at PCD

Winner of the Perfume category at the PCD Innovation Awards on February 4^th, Chanel has proven that luxury can shed weight without losing its aura. For its latest release, Chance Eau Splendide, the House performed a technical revolution by replacing brass and zamak with aluminum for the cap and the iconic side bands. The result is radical: the metal weight of the frame has been divided by four, leading to an overall bottle weight reduction of 20%. Co-developed over three years with ten industrial partners, this feat — which also incorporates 15% recycled glass — allows the bottle to reach a 95% recyclability rate. It is a powerful demonstration that, for Chanel, eco-design is the new standard of nobility.