Celebrity reinvents glass airless packaging

Mktg Industry has unveiled a packaging solution combining a recyclable glass bottle with a refillable airless system. Developed in line with the objectives of the European PPWR regulation, this new launch aims to balance formula enhancement, a premium user experience and reduced environmental impact. The system minimizes air exposure and contamination risks, preserving formula integrity while ensuring near-complete product evacuation. All components, except the glass bottle, are made from mono-material polypropylene, including the metal-free pump and the refills, to facilitate sorting and recycling. With Celebrity, the manufacturer expands its portfolio with a packaging solution that combines aesthetics, performance and circularity.