Bobbi Brown upgrades its iconic primer

After more than five years of development, Bobbi Brown Cosmetics has unveiled a new version of its Vitamin Enriched Face Base, one of the brand's signature products. While preserving the texture and hybrid skincare-make-up positioning that have made it a bestseller, the reformulated product enhances the formula's skincare credentials with an enriched vitamin complex featuring niacinamide (vitamin B3), panthenol (vitamin B5) and vitamin C. According to the brand, the new formulation contains five times more vitamins than its predecessor, while maintaining the original product's sensorial qualities and make-up priming performance.