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Chanel Fragrance and Beauty and the Norwegian aluminium specialist have signed a partnership to develop low-carbon aluminium for fragrance, make-up and skincare packaging between 2026 and 2030.

The transition from extractive to regenerative beauty is no longer aspirational - it is structural. As regulatory pressure intensifies, carbon accounting becomes mandatory, and consumers demand verifiable sustainability, the industry is being forced to rethink how ingredients are designed at the molecular level.