Ying Shuo establishes a foothold in Europe

The Chinese specialist in beauty packaging is accelerating its international expansion with the establishment of a European operation and the appointment of Claire Marino as European Sales Director. With more than 12 years’ experience in primary packaging for the beauty industry, she will be responsible for supporting the Group’s growth across the continent and strengthening its relationships with European brands.

Founded by Alan Chen, Ying Shuo operates a manufacturing site spanning more than 60,000 sqm, with capabilities including injection moulding, injection blow moulding and a range of decoration techniques. The manufacturer offers both standard solutions and fully bespoke developments. It now plans to raise its profile in Europe, notably at Luxe Pack Monaco 2026 and PCD Paris 2027.