Skinification is reshaping haircare packaging

With its Haircare Collection, Quadpack brings together a range of formats for scalp serums, oils, masks, conditioners, waxes and specialised treatments. The collection reflects the shift towards more segmented haircare routines, borrowing skincare codes such as targeted application, precise dosing and, in some cases, refillability.

For scalp care and targeted treatments, Dropify Bottle and Dropify Pen combine a reusable applicator with controlled dosing and precise application, while Skin-Up Bottle is available with either a pipette or a push-button dropper. Wanderer uses a patented flow-control disc to dispense serums and oils, while its Wanderer Divine version features a transparent PET pipette.

For conditioners, masks and other more viscous textures, Central Dispensing Bottle and Central Dispensing Tube feature a quarter-turn opening system, with no overcap or flip-top closure. Made entirely from PP, Regula PP Jar is designed in particular for masks and waxes and is available in several sizes and refillable options. Taking a more experiential approach, ShapeUp Tube uses a patterned plate fitted to the tube head to dispense the formula in a customised shape.

The collection also includes mono-material and refillable formats, as well as solutions incorporating post-consumer recycled material. Quadpack states that each product undergoes a life cycle assessment, notably to document its environmental impact and contribute to scope 3 emissions calculations.