GPA Global opens packaging co-creation studio in Paris

The international packaging specialist will open Le Studio on 15 October in Levallois-Perret, an immersive showroom located at its Paris headquarters. Designed as a permanent collaborative space for luxury brands, it will enable them to explore materials, finishes, trends, structures and packaging and gifting concepts, before developing new ideas directly with GPA’s creative teams.

The space features several dedicated areas, including TrendVision, showcasing emerging trends in colours, materials, textures and finishes; a Collection Wall presenting new concepts; and a Reveal Wall designed around the sense of discovery inherent in luxury packaging. Visitors will also be able to work across a range of formats, from rigid and folding cartons to bags, pouches, displays and premium accessories.

Le Studio complements GPA’s digital EnVision tool, which enables brands to visualise packaging shapes, graphics and finishes before physical samples are produced. GPA aims to bring creative development, material selection, engineering and industrial feasibility closer together, while integrating sustainability considerations earlier in the development process.