BeFra strengthens its direct selling model with Jafra and Tupperware

Mexican direct selling and social selling group BeFra brings together Betterware (homeware), Jafra (cosmetics, fragrances and personal care products) and, since June 2026, Tupperware's Latin American operations, the iconic direct-selling brand specialising in food storage containers and kitchenware. Leveraging an extensive network of independent sales consultants, the group reported consolidated second-quarter 2026 revenue of MXN 4.16 bn (approximately €190 m), up 16.8% year on year, driven by the acquisition. Within its beauty division, Jafra continued its recovery, posting 4.5% growth, supported by the expansion of its consultant network and strong performances in the fragrance and body care categories. The brand's Mexican and US operations are now managed as an integrated business to strengthen commercial synergies. Although consolidated for just one month, Tupperware already accounted for 10.8% of BeFra's revenue and nearly 16% of its EBITDA, prompting the group to raise its full-year growth guidance to 18–22%.