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TikTok: 95% of K-beauty videos analysed contain a potentially misleading claim
A team led by Dr Maria Lúcia Paysano, a dermatology resident at the Instituto de Dermatologia Prof. Rubem David Azulay in Rio de Janeiro, presented an analysis of 38 viral TikTok videos on Korean skincare and the glass skin trend at the 2026 Congress of the European Academy of Dermatology and Venereology (EADV).
Oct 8
TikTok redefines the fragrance market
According to the ScentRadar report by OnScent (March 2026), TikTok is establishing itself as a key growth channel for fragrance.
Jun 1
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