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In the Gulf, K-Beauty moves beyond the trend
Korean beauty is gaining scale across in the Gulf Cooperation Council (GCC). In 2025, the United Arab Emirates became the world’s eighth-largest market for Korean cosmetics exports, up from twelfth place in 2023.
Market
Sep 24
The Gulf sets its own beauty agenda
The Gulf is no longer simply a destination for international brands: it is emerging as a trendsetting beauty market.
Market
Sep 3
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