top of page
Search
Estée Lauder sharpens its visibility in AI search
The US prestige beauty group is partnering with Profound to analyse how its entire brand portfolio is represented and recommended by leading generative AI answer engines, including ChatGPT and Gemini.
Sep 29
Science-led brands gain visibility in AI search engines
According to the Beauty AI Visibility Index 2026, published by US communications agency 5W, skincare brands with a dermatologist-led or science-based positioning are gaining prominence in recommendations generated by leading AI search engines, including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
Jul 6
bottom of page