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Online marketplaces, social media and artificial intelligence are reshaping Australia’s online beauty market, according to Pattern’s 2026 State of Beauty & Personal Care in Australian Ecommerce report.

Arthes Group, the French fragrance creator and manufacturer based in Grasse, has unveiled a new immersive e-commerce platform designed to strengthen its digital presence and showcase its portfolio of brands more effectively.

A new kind of scent is discreetly making its way into the heart of our homes. As vectors of comfort and well-being, functional fragrances are trending toward premiumization, transforming ordinary moments into singular rituals. A look at the new ways of scenting the home.