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On 3–4 February 2027, Paris’s major beauty and luxury packaging event will bring together nearly 950 exhibitors and more than 80 conferences at Paris Expo Porte de Versailles.

Beauty continues to grow, but its drivers are changing. In 2026, market momentum is relying less and less on volume expansion and increasingly on value creation through product expertise, personalisation, desirability, scientific substantiation and the ability to manage increasingly fragmented purchasing journeys.