Sorre launches ʺHeadcareʺ

A new entrant in the premium beauty market, French brand Sorre aims to establish a new category: headcare, at the intersection of skincare and haircare. Founded by sisters Marie-Laure and Cécile Martin, the company is built on a simple premise: the scalp is a biological extension of facial skin and deserves the same level of care and attention.

Capitalizing on the growing scalp skincare trend, Sorre has developed an approach rooted in biomimetics and biotechnology, featuring two proprietary complexes designed to support hydration, strengthen the skin barrier and promote hair longevity. Its debut range includes four products: a face-and-scalp serum, an anti-hair-loss serum, a shampoo and a conditioner.

Beyond its positioning, Sorre highlights clinical results obtained on finished formulations, claiming up to +76% facial skin hydration, +68% scalp hydration, a 74% reduction in hair loss after three months, and a 54% decrease in hair breakage during brushing.

Manufactured in Provence, France, the brand offers vegan formulations containing up to 98% naturally derived ingredients and reflects a broader industry trend that increasingly blurs the boundaries between skincare and haircare.