Nuvée Skin Lab personalises its serums from a selfie

The US company has launched a skincare platform that uses the automated analysis of a selfie to recommend serums tailored to daytime and night-time skincare routines. Its algorithm assesses six skin parameters — wrinkles, redness, texture, pores, blemishes and overall skin tone uniformity — before generating personalised recommendations. While the brand promotes an AI-driven, continuously evolving approach to personalisation, it provides no details on how the serums are formulated or on the scientific validation of its skin analysis system. The initiative reflects the growing adoption of digital platforms that combine skin diagnostics with personalised skincare solutions.