Carré Basset Orchestrates the Launch of Sunlution

The Paris-based agency is supporting the launch of this new sun protection brand with a program combining brand strategy and content creation.

Carré Basset first developed creative guidelines designed to extend the existing brand book across digital and visual territories. Art direction, design principles, and visual expression rules were formalized to ensure consistency in Sunlution’s communications across all touchpoints.

In a second phase, the agency created the launch content, including key visuals and a campaign mini-film. The initiative highlights the brand’s technological positioning through a visual language designed to strengthen its differentiation and desirability.